About Us


What is SportPesa?

We are a technology and entertainment company specialising in the growth of popular sports engagement.

SportPesa is our brand and it is fast becoming a globally recognised one, but it has its roots in local success and commitment to community grassroots, sports development. The brand was first launched in Kenya, which as a country has earned a reputation for one of the most innovative, developing economies of the 21st Century. By leapfrog adoption of technology, quick and deep penetration of mobile communication networks many innovations have created opportunities and much improved and enhanced the quality of life for people of all walks of life.

The name SportPesa is a blend of the English word “Sport” and the Kiswahili word for “Money”, which traces its roots in the Sanskrit word for Wealth and Riches. We find it to be especially fitting tribute to the globalised family that we are a part of today.

SportPesa have been in the UK Sports Gaming market since 2016 and our team is excited to deliver the familiar local touch to the market that our brand has been known for and execute on our commitment for global growth. SportPesa's growth has been highlighted with recognition & award nominations from the likes of the SBC's Rising Star in Sports Betting 2019, to the Global Gaming Awards Online Sports Betting Operator of the Year 2020.

Our UK website is operated in partnership with TGP Europe Limited, who are licensed and regulated in Great Britain by the Gambling Commission under account number 38898

Keeping abreast and current with all the latest and greatest regarding technological advances and offerings, SportPesa UK also has on offer a radical App for both iOS & Android users so keeping it moving and enjoying your gaming while on the go has never been easier. You can, literally, enjoy your sports betting moments with SportPesa right at your fingertips.

Our Mission, Responsibilities & Values

You can count on SportPesa because:

1) Our Mission is to responsibly provide trusted technology solutions for developing and growing gaming markets by empowering and developing professional and grassroots sports.
2) Our Management is committed to a certified technology backbone, transparent government interaction and high level partnerships with leading sports brands, personalities and role-models; helping clubs build capacity and join corporate social responsibility initiatives to create value for players, teams, communities and businesses.
3) Our Staff is dedicated to providing the best product, superior customer support and the highest community return of any competitive technology.
4) Our Responsibility is to provide a responsible gaming platform and personally tailored support for vulnerable individuals. In order to protect our customers and in full compliance of the Governing Laws and Regulations, a player registration procedures includes the gathering of required Know Your Customer (KYC) information. We also adhere to strict Combating Financial Crime (CFL) and Anti Money Laundering (AML) policies to ensure the highest standards of regulatory compliance and ultimately the safety of our clients and communities.

SportPesa Partnerships

Sport brings the world together. From Africa to Europe, from Asia to South America, and from grassroots to the highest levels, the love of football crosses all borders, cultures, races and ages.

Football forms the centre piece of SportPesa's partnership strategy with past partnerships including Everton FC, Hull City FC & Southampton FC, which helped initiatives such as 'Kits for Africa', which encourages football fans to donate their old kit for underprivileged, grassroots teams across Africa. These partnerships also saw Everton & Hull City visit Kenya, with Hull City’s 2018 pre-season tour attracting a capacity crowd of 60,000 at the Moi International Stadium in Kasarani as they took on Gor Mahia. It was the first time in two decades that the ground was filled to capacity.

Other football partnerships included the likes of Loughborough Dynamo, Cork City & the Football Association of Ireland (FAI). SportPesa has also partnered with Chester Racecourse, Racing Point & Tony Bellew as Global Brand Ambassador.